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The NP team provided solid support for our recent acquisition of a complimentary brand. Their financial modeling was outstanding and they kept the transaction moving during an otherwise busy time for us. We had an aggressive timeline to get this deal done and the NP team really delivered value for us. I wholeheartedly endorse their services.
Jon Brandon
CEO & Co-Founder, Foria


NP Capital is truly world-class. They guided us through a complex and challenging fundraising round, serving as indispensable intermediaries for investment scenarios, tough negotiations, and communications. Their expertise allowed us to stay focused on running the business while they handled the heavy lifting. Their direct and honest approach was exactly what we needed during that time, and their support was invaluable. I wholeheartedly recommend NP Capital to anyone seeking top-tier advisory services.
Derek Jaeger
CEO & Founder, Last Crumb



Working with NP Capital felt like having all the support I needed to make the best possible decisions and navigate the highly complex journey of entrepreneurship. They work in lockstep through your challenges. No matter how difficult things get, these are your guys. They are creative, fast, and resourceful. In a world of people who say a lot and do a little, these guys buck the trend and overdeliver. I would recommend them 10 out of 10 times and I would work with them again, 10 out of 10 times.
Julian Levine
CEO & Co-Founder, Twice



Sectors and Clients
NP Capital Advisors helps businesses across a variety of sectors:

CPG
Our founding team's deep roots in CPG give us unique insights into scaling brands, understanding consumer trends, and tackling industry-specific challenges.

Technology
With a broad spectrum of experience in technology, we assist companies in navigating from product development to market expansion.

Retail
We have a holistic view of retail, guiding businesses through multi-channel strategies, logistics, and consumer behavior shifts.

eCommerce
We support eCommerce companies by helping them scale effectively, secure funding, and navigate complex transactions.
Our clients rave about the results we deliver.
Before NP Capital Advisors' Involvement:
PeaTos, a better-for-you snack food company focused on healthier alternatives to traditional junk food options, had been operating and growing successfully since 2011. The company had grown a cult-like following generating ~$6M in annual sales and had raised $20M in capital at very strong valuations. With the change in the capital markets environment in 2023, funding dried up and valuations plummeted. CPG entered a challenging period with limited resources to thrive.

After NP Capital Advisors' Involvement:
PeaTos was able to quickly reevaluate its business and make dramatic changes to its cap table, balance sheet, and business operations in a successful out-of-court process, and subsequently raise new capital with its founder in charge of the entire process both before and after the restructuring.
Recapitalized the business:
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Raised $1.5M of new equity from existing investors
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Eliminated and restructured $4.2M of outstanding debt and AP liabilities
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Simplified the cap table from three classes of debt and two classes of equity and consolidated all existing debt and equity investors into one new share class
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The founder ended up with more ownership and control of the company after the recapitalization
Vendor management:
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Eliminated and restructured $1M of accounts payable
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Negotiated a favorable new agreement with the primary supplier
PeaTos Case Study:
NP Capital Advisors took control and responsibility for the process from the beginning to end. Although we already had a potential buyer in mind, they were able to professionally and smoothly assume the role of negotiator and communicator with everyone. They always keep us in the loop and let us know what we needed to provide in terms of information and data. NP Capital was not shy about asking for more or going back another time to insure that the best offer was received. They know the numbers and their way around financials backwards and forwards. We found them very detail oriented and willing to work any hours to make a deadline. They did a great job for us and would definitely use them again and highly recommend them to anyone thinking of buying or selling.
Scott Hartle
President, Rod's Western Palace Inc.




NP Capital Advisors helps businesses across a variety of sectors.

CPG, Retail, & eCommerce
Our founding team's deep roots in CPG give us unique insights into scaling brands. Our expertise spans across various sub-sectors such as food and beverage, beauty and wellness, apparel, retail, and more.

Technology
With a broad spectrum of experience in technology, we assist companies in navigating from product development to market expansion.

Financial Services
In financial services, our focus is on fintech, where we help companies innovate in areas like digital payments, blockchain, and financial inclusion.

Industrials
Our experience in the industrials sector covers manufacturing, equipment, and infrastructure, where we support companies in operational efficiency and supply chain management.
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