Martin is a consumer strategist and advisor, helping advise some of the world's most disruptive consumer brands.

As an early-stage employee at Dr. Squatch, he defined and executed the brands initial retail launch strategy. This culminated in a national launch and rapid expansion in Walmart, one of the most meaningful DTC to retail launches. 

He helps brands on a similar trajectory develop their omnichannel expansion strategies, applying the multitude of lessons and mistakes learned from Dr. Squatch and others. 

Martin is a 3x ultramarathoner, 5x regular marathoner, former D1 athlete and US National team member.