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Lindsay Cone

Fractional CFO (Finance, FP&A, and Cash Flow)

"The Panther"

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Lindsay is a strategic finance leader and operator with over a decade of experience driving growth, financial discipline, and operational excellence across venture-backed and founder-led businesses. She brings deep expertise in FP&A; gross-to-net calculations (including dilution), gross margin enhancement, improving working capital and cash conversion cycles, cost controls and lean operations, cash flow and revenue forecasting, capital fundraising support (investor decks), covenant monitoring, and scaling infrastructure to enable rapid growth. She has a proven track record of building finance functions from the ground up.
 
Lindsay has held senior finance roles at AG1 and other high-growth companies, where she helped shape long-term financial strategy, optimize cost structures, and prepare businesses for scale. She has worked closely with CEOs, founders, and private equity stakeholders to guide decision-making at both strategic and operational levels — including multi-year financial modeling, scenario planning, and working capital forecasting.
 
Her focus and experience span consumer products (CPG), technology, and wellness sectors, with additional strengths in system optimization, cross-functional collaboration, and translating strategy into actionable, data-backed decisions.
 
Lindsay is a 3x Leadville 100 MTB finisher, former Division I athlete in golf and skiing, and a U.S. National Ski Team Member.

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