Edricco Reina is a Strategic Growth Advisor to NP Capital Advisors and the Founder of BeyondRoots Growth Partners, a firm focused on helping emerging companies scale through go-to-market strategy, business development, and commercial acceleration.

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With over 20 years of experience including leadership roles at SPINS and NielsenIQ, Edricco has led GTM and growth initiatives across SaaS platforms, data and analytics businesses, and consumer brands. He specializes in helping companies transition from product-market fit to scalable growth, with particular expertise in U.S. market entry, revenue strategy, and strategic partnerships. At SPINS, Edricco was part of leadership team that drove 10x revenue growth, leading to a $1B exit.
 

At NP Capital, Edricco works with prospective and existing portfolio companies to design and implement tailored growth strategies serving as a flexible, hands-on resource through fractional leadership, project-based execution, or strategic coaching.